About the Author

Oisin is a business author passionate about smart selling, metric-focus marketing and providing excellent customer service. An internationally mobile business enthusiast, Oisin works in waste management in Europe and the Middle East.

Oisin’s business knowledge comes from his time and experience in one of the most exciting and fastest growing companies in Ireland, The City Bin Co., an award winning utility company based in Ireland. Oisin started on the back of the truck picking up trash and worked his way through the ranks to become a shareholder in the now international company as well as a senior member of management. Oisin also works as head of key account management for B2B in the UAE for averda, the largest environmental solutions provider in the MENA region. He is involved in implementing the sales process, training the sales team, coaching the key account management team and the accounts receivables team.